Enreach and Cxense today announced an expansion of their long-term partnership within premium advertising in the Nordics.
Cxense, the global leaders in data management and personalization technology, and Enreach, the Finnish audience segmentation, advertising & reporting experts, are teaming up to bring a transformational premium programmatic offering to Nordic publishers.
Customers of both companies can now take full advantage of buy-side automated access to the publisher’s premium guaranteed inventory, also known as Automated Guaranteed, Guaranteed Orders, Programmatic Direct, or Programmatic 3.0.
“Enreach/Cxense co-operation enables publishers to enjoy all the efficiencies of programmatic self-serve solutions, also when applying rich publisher first-party data. We’re able to bring our joint solution to the market without the excessive tech tax, which has so far turned a lot of clever technology into inefficient and non-transparently executed media trading for publishers. Our co-operation benefits not only professional buyers at agencies – who are now able to plan and buy rich audience data based premium campaigns quickly and easily, with direct real-time access to publishers’ inventory – but also ad ops, who gain from streamlined workflow, improved audience inventory management, and detailed audience response reports,” says Kimmo Kiviluoto, CEO and co-founder at Enreach.
“With this extended partnership, publishers using Cxense Display ad server can now take advantage of our integration with Enreach, to make their premium guaranteed ad inventory available programmatically with Enreach Audiences Guaranteed, the world-first programmatic guaranteed solution built to incorporate rich audience data from the start. Cxense and Enreach are committed to delivering innovative and first-class offerings to the Nordic market, and this latest step in our partnership is a testament to this shared mission,” says Petteri Vainikka, VP Strategic Business Development at Cxense and former Enreach executive. “Our combined offering gives publishers a market-leading programmatic offering that is unique in the Nordics — and in fact globally as well.”
”The full integration with Enreach Audiences Guaranteed to Cxense Display is seamlessly carried across to the soon-to-launch next generation Cxense Advertising ad server, which will further improve on the impressive total offering available to our mutual publisher clients,” Vainikka adds. ”Cxense Advertising's world-first 360 degree viewable impression operating mode across the entire ad server, as well as its real-time delivery pacing optimization, are at the core of publishers’ premium programmatic inventory monetization needs, and we’re proud to be the first to tackle them.”
Cxense enables the world’s leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense’s advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include Condé Nast, Dow Jones/Wall Street Journal, Forbes, Gannett, Globo, Grupo Clarin, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten, Naspers, Bonnier, El País, The Guardian, Schibsted, and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker ‘CXENSE.’.
Enreach helps publishers to turn audience data into profit. Founded in 2010, Enreach is headquartered in Helsinki, Finland, with offices in Stockholm, Aarhus, London, and Miami. Customers include Alma Media, MTV Finland, El Universal, Grupo Expansion, Grupo El Comercio, El Confidencial, Jyllands-Posten, Dagens Naeringsliv, Egmont Publishing, TV2 Norway, and Delfi. For more information: enreach.me