To answer this question, we are pleased to co-present a case study of Alma Media’s Almascope at WAN-IFRA DagsVara2014 in Stockholm.
This 30 minute deep-dive case study showcases how Alma Media, one of the largest media groups in Finland, has commercially packaged and productized their 1st party audience data for premium brand advertiser uses.
“The Almascope service utilises data profiled on the basis of some 6.5 million different web browsers and sociodemographics – “big data” – collected from the visitors of the company’s proprietary online services. Alma Media’s network includes newspapers’ online services, marketplaces and other digital consumer services. The profiled users of Iltalehti.fi, Kauppalehti.fi, Aamulehti.fi, Etuovi.com, Autotalli.com, Kotikokki.net and Telkku.com, among others, can be reached through Almascope.
With the Almascope Audience Radar, advertisers can measure the impact of the campaign on the visitor profile of their sites, for example. Has the campaign reached the desired target group and encouraged them to visit the page the advertiser wanted them to?”
Enreach is a technology platform that transforms publishers into audience data refineries, and makes the refined data assets actionable. Key application area is in premium display advertising, with demographic and interest based audience targeting and insightful campaign reporting, supported by intuitive direct sales workflow automation. Further application areas include front page engagement and paid content conversion optimization, and the enrichment of subscriber understanding.
Founded in 2010 with offices in Stockholm, Helsinki and London, Enreach is trusted by many of the world’s most innovative publishers to earn premium revenues from deep audience understanding and high quality content. Enreach customers include Sanoma, Alma Media, Aller, MTV Media, Bonnier, Mediekompaniet, Egmont, Eniro, and Aftonbladet. Find out more at www.enreach.me