It is well-known that the proportion of people using a blocker to avoid online ads has increased. Hard and fast figures vary by market, by type of publisher and by demographic, but as a general rule of thumb it would seem be to between 25% and 40%
Enreach Solutions receives strategic investment from Agile Content thus cementing a Latin American partnership
Enreach Solutions and Agile Content have signed a strategic partnership agreement in order to develop an integrated offering to their respective client bases. As part of this agreement, Agile Content will acquire a minority stake in Enreach Solutions.
Enreach launches Audiences Guaranteed™ to streamline digital ad buying and selling and to increase publisher yields
Its automated guaranteed product, targeted at agencies and advertisers alike, will do away with complicated SSP and DSP tech and the need for intermediaries who at the moment cream off as much as 50% of the digital ad spend in the buying process.